He was using the pump to pour the footings for his own home extension in September last year and had a mate helping him out who had brought a GoPro camera with him. So while they had the opportunity they gaffa-taped the camera to the end hose, set it to take a shot every 30 seconds and extended the boom fully upwards.
They ended up with numerous good shots - this was about the best one. (Click on the image for an even bigger version.) What a great picture!